First Impressions Count: The Importance Of Brand For Your Band
Source: Music Think Tank
Ever thought of your band as a brand and how you come across in the online environment? Mark Knight of indie management and consultancy business, Right Chord Music, discusses first impressions and coming across consistent on the web. The following is taken from the article posted at musicthinktank.com.
[You might not think of yourself as a brand, but the moment you put yourself or your music online you are projecting an image and people will start forming opinions about what this image represents.
No band wants to be perceived as unprofessional or amateur. So the next time you upload an out of focus photo to Facebook, write a blog littered with typos, upload a ‘mobile phone’ filmed video to YouTube, or a home-recorded track to SoundCloud, take a moment to think what this says about you.]
Read the full article HERE.
20 Mar 2012