NZ On Air release Making Tracks review
13th November 2012
NZ On Air has released a review of the Making Tracks music funding scheme one year on from its launch.
Making Tracks went live on June 1, 2011, replacing NZ On Air’s three previous music and video funding schemes and moving from a focus of commercial radio to connecting a more diverse range of songs with audiences on radio, television and online.
The initial year has seen 318 grants awarded from 1,216 applications - with 148 grants of $10,000 for the funding of both a recording and video and 170 grants of $6,000 for shooting a video.
From the successful applications Making Tracks has resulted in an impressive:
- 10,134,141 streams on YouTube
- 105,587 spins on radio and music television
- 511,986 hours of airtime
- 220 different artists funded, 40% of which were first-timers
53% songs funded were aimed at mainstream audiences and 47% songs for alternative media audiences. In total NZ On Air committed $2,500,000 to new music.
The most-played Making Tracks-funded song on radio was The Babysitters Circus' Everything's Gonna Be Alright. The most-played music video on television and online was Good Intent by Kimbra, which was also the song that garnered the biggest audience.
To coincide with Making Tracks' first birthday, NZ On Air undertook an operations review to ensure the scheme is the best it can be. Fine tuning now being implemented includes changes to the eligibility criteria and improvements to the online application process. Changes will be completed in time for the first application round in 2013.
Details of the full review can be seen at: