FMG announce deal with VP Records
31st May 2012
Frequency Media Group has announced a new partnership with independent reggae label VP Records, and will represent the label's catalogue for New Zealand and Australia. VP was founded by the late Vincent “Randy” Chin and his wife Patricia Chin in Jamaica 1979, notably achieving worldwide success with Sean Paul, Shaggy, Elephant Man and Beenie Man.
The long-term goal of the VP/FMG partnership is to expose Pacific-based reggae music back into the larger worldwide reggae market. “New Zealand and the Pacific has become one of the key reggae markets in the world,” says Dawn Raid/FMG’s Brotha D. “This new partnership allows us to bring the hottest reggae artists in the world to our shores and in turn we can push Pacific reggae back into other territories - it’s a win-win situation.”
The first release under the new deal is the annual 'Reggae Gold 2012' – a two disc compilation of the hottest reggae tracks in the market.