Grog on the rise in music videos
19 June 2012
Source: Fairfax Media
Research at the University Of Otago (Wellington) has shown the use of alcohol in music videos has increased by nearly 5% overall from 2005 to 2010, with hip-hop and R&B clips containing the highest percentage of booze references at 30%.
The study looked at 564 music videos in 2005 on C4, Juice TV and TV2 and 861 in 2010 on Juice TV. It also showed that international videos were more likely to include alcohol than local content.
The study suggests several policy directions to address the issue, including a recommendation that any music videos with NZ On Air funding do not refer to or portray alcohol use. Another suggestion is to restrict the videos to late night broadcast.