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December 2012
December 2012
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Nesian Mystik - Next Floor: Fresh Musiq

Author: Gareth Shute (photography by Mat Baker)

Nesian Mystik first gained attention in 2002 with their triple-platinum selling debut album ‘Polysaturated.’ It was four years before the release of their follow-up. ‘Freshmen’ was aimed at the overseas market and this change of focus may have contributed to the album’s comparitively lukewarm reception at home. Gareth Shute talked to guitarist David Atai about how they approached their third album which they have mystikly titled ‘Elevator Musiq.’

When Nesian Mystik released their second album, ‘Freshmen,’ in 2006 it was during a lull in the local hip hop scene which followed two significant breakthrough years. The album pre-sold gold, but it was a short-lived success and produced just two successful singles – What’s Next (which preceded the album by six months) and If It’s Cool. In that time they also formed their own label, Arch Dynasty, to release new acts such as JB & Tyna and Flow On Show, though this enterprise fell by the wayside in the wake of falling local sales.

Rather than remain tied up in the changing conditions at home, in late-2006 the group headed overseas for an extensive tour through the Pacific Islands, Japan, and Australia. David Atai (aka Demon Finguz or Dmon) – guitarist and musical centre of the group – found the trip inspiring and eye-opening.

"In the islands, they’d heard of us, because most of them have family in NZ who send music over. They’re also quite small places, so if there’s a show on, then people will check it out. We played in the basketball stadium in Rarotonga and it was quite full, so I’m guessing that was everybody on the island! … Japan was also crazy, we were like kids in a giant candy store. We played four cities – Tokyo, Osaka, Fukuoka, Nakoiya – so we pretty much went up and down the main island. By the time, we got to Australia there was already a general interest in NZ hip hop, so that helped. Cheers Scribe!"
 
The trip reinvigorated the group and, once home, they immediately went into their new studio and began work on their third album. ‘Elevator Musiq’ is due for release late October. Keeping up momentum was seen as a way to avoid the trials that beset their second album. On that occasion they had taken an extended break from music after their huge initial success and, when they returned to the studio, they had a serious case of writers’ block. With this album Atai says, they were more comfortable in their approach to writing the songs. Having their own studio also meant they were able to experiment more freely with new ideas.

At the heart of the studio is a computer running Logic 6, along with a midi-keyboard for laying down keyboard parts. In fact, the album starts with four tracks that are driven by horns and funky synth sounds rather than the guitar lines that Atai had previously made a trademark of the group. He saw this as keeping their music in touch with overseas trends.

"It’s hard when NZ is influenced by a lot of music that comes from overseas and a lot of it is synth-driven. So we thought – how are we gonna use these synths to keep people listening to us, but still add our own flavour? Our answer was to go back to the old school synths of the ’70s and ’80s – that’s where all the synths came from and we’ve always liked that music."

The midi-keyboard not only produced the synth sounds, but was also used to write the horn lines. Once guide versions of the parts had been recorded, they could be printed out as notation, straight from Logic, and given to the horn players. Members of the now-defunct One Million Dollars (who previously appeared on So Good off ‘Freshmen’) were brought in to provide horns for album-opener Can’t Stop the Progress.

Group members Feleti Strickson-Pua and Te Awanui Reeder also used the midi-keyboard to come up with drum parts. Various keys were assigned with the sound of different percussion instruments and by finger-drumming on the keyboard interesting combinations could be created. The funky rhythms underlying the album’s third track, Come And Get It were constructed using this approach.

Of course, it wouldn’t be a Nesian Mystik album without Atai’s intricate guitar playing and this time his Les Paul was joined on the guitar rack by a new Fender acoustic. Atai says he unleashed a howling guitar solo on You Already Know, but later trimmed it back when he realised it needed to be made concise if it was going to fit within the sound of the track as a whole.

All six members of Nesian Mystik were involved in bringing in ideas for the new tracks. Heath Manakau (aka Notiq) still gets jibes for being the new member of the group (despite being with them for three years), but he created one of the album’s most interesting samples – a loop of flute playing that forms the melodic basis of Break Drop Flow. Each time someone came up with an idea, they would quickly have it recorded, the weaker ideas weeded out until they had settled on the 15 tracks that make up ‘Elevator Musiq’. Surprisingly the album’s first single Nesian 101, a song written to explain the meaning of ‘Nesian style’, was almost scrapped during this process.

"The first time we did it, it sounded completely different. It didn’t sound fresh at all. We were writing about the whole stereotype of being a freshy and the song just sounded nothing like it. That was one of the occasions on which we went back to using old school synths, then we added guitars and ukuleles. We even put in some really deep 808 bass, so if you play it on an 18-inch sub then you’ll probably blast out a few windows!"

This novel combination of sounds may explain why Dean Godward (owner of their label Bounce Records) initially found the track hard to push at radio.

"Mai FM were the only station that would champion it at first, so we attacked it from the internet instead. We used YouTube and Bebo to gain interest in the track and it started to get a real life through that instead. We’d already had a meeting where we discussed pulling the track and putting out another single, but during that week it just went crazy. Next thing you know, it’s number one on the charts."

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