It’s possible to start from scratch and grow an audience, show by show. This article includes some ideas that I have successfully used to increase a band’s audience. Remember that your potential audience doesn’t only see and hear you at your gigs or when you get radio play. Your posters, merch and online photos of your last show are all making an impression on the people who have and haven’t seen you play. Without selling your soul to any devil, here are some ways that you can promote yourself and build an audience. ...more