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JODY O LLOYD: Loops of Love

With his first full length release under his real name, Jody Lloyd (Dark Tower, Trillion) displays a deft understanding of the instrumental hip hop production techniques pioneered by UK record label Mo’Wax during the nineties. In a contemporary context, the likes of Buck 65 and RJD2 are perhaps more appropriate touchstones, but regardless, ‘Loops of Love’ bears obvious allegiance to the first wave of that form of sample collage beat music. Despite the emphasis placed on instrumentals, this album finds Lloyd once again stretching his vocal cords as a rapper/spoken word artist, and bringing a few feature guests along for the ride. His rap style is defined by his take on the Kiwi accent, and as a result tends to polarise listeners. While I’m not completely sold on the vocal/lyrical quotient of this release, the music and production is impressively executed.

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